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Researching Audiences by Kristen Drotner

Researching Audiences by Kristen Drotner

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Book review

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.

Author
Kristen Drotner
Publisher
Hodder Education Publishers
Date of release
Pages
422
ISBN
9780340762752
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
51

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